Lion’s Wing Brand Communications

About Us

Lion’s Wing Brand Communications represents a new breed of marketing & communication service providers. Young at heart, creatively driven, proud of our work and dedicated to our clients, we strive to meet and exceed the expectations of our clients and partners. Being a small full service agency means that our clients get the best service at the best rate. Read more…

Industries

Lion’s Wing Brand Communications specialises in marketing and communications for specific industries. From property and construction to financial services, retail and advertising, Lion’s Wing is perfectly positioning to assist your business in furthering its reputation and positioning within your respective industry. Read more…

News

Entrepreneurs and franchises often have great business ideas and know-how to get started, but fall short when it comes to knowing how to attract customers. Marketing and communication are obvious solutions, however not all services that agencies offer are necessarily suited to the average small business. Read more…

Services

As a full service marketing and communications agency, learn how we use media & PR, public affairs, competitions and barter agreements, direct communications, adverting and media buying and placement to further your business requirements. Read more…

Who are we?
Lion’s Wing brings together some of our industries best and most creative individuals to the benefit of our clients and of those partners we service. Each permanent, contract and freelance employee represents a specialized service aligned to our service offering and our client’s requirements. Further, our combined experience across multiple industries ensures that we are best positioned to provide guidance and strategic input into how to advance our clients’ reputation and sales drives. In short, our clients guaranteed a partner that fully understands their industry and their company positioning.

Our guiding principles
Young At Heart
We are all young at heart. We allow for the excitement for the work we do for our clients to guide us in your services so that our clients and partners get the benefit of our enthusiasm, creativity and excitement.

Creatively Driven
Out of the box? What box? Creativity forms one of the cornerstones of our business. Being a hotbox of creative talent ensures we develop some of the best and uniquely positioning campaigns in the industry.

Proud Of Our Achievements
We are proud of the achievements we have gained for our clients. It is this pride that ensures a consistent level of service to our clients. One of our greatest fears is not living up to the high standard of service we have achieved, and this is a principle driver for every employee in the business.

Dedicated To Our Clients And Partners
We are as much part of our clients’ business as they are. We do not believe we are a mere service provider, but instead we represent active partners within their business. Their success is ours and ours theirs.

Why the name Lion’s Wing?
The name Lion’s Wing was derived through the recognition of St Mark, who’s evangelical symbol is the winged lion. The name was chosen for three reasons; the winged lion is easily one of the most recognized icons in the world representing a person, a belief and a faith across all boarders; the winged lion represents a strong and creative positioning much like the ethos within our business; and the founder of Lion’s Wing was named after St Mark and who remains close to the founders heart. The story of Saint Mark is a fascinating one, especially after his death. St Mark was executed in Alexandria and his remains were left in the city. In 828, two Venetian merchants developed a plan to bring his remains back to Venice for proper burial. Facing Muslim searches of all goods leaving Alexandria, the merchants layered the relics with pork ensuring that the Muslim guards would not search through the goods. In our view, a creative and exceptionally well-executed campaign – the objectives understood, full research done into all players and an outcome that sees the brand of St Mark blazed across Venice.

Media & Public Relations

Communicating to your target audience is not as simple as what you may think. Your consumer or user demands that you communicate with them in such a way that you do not waste their time, that you do it on their terms and that you give them information that is usable and trustworthy. Whether communicating through newspapers, social media, bloggers, magazines, via radio or TV, or alternatively communicating wit them directly, messaging and strategic approach are key to whether your audience believes you or not, or views you as the best brand to meet their needs. As communication experts, Lion’s Wing is perfectly positioned to tailor your communication messaging so that your business, product or service is viewed as relevant, trustworthy and a best fit for your customer. Contact us should you wish to receive more information on how media and public relations could assist your business.

Direct Communication

Communicating directly to your target audiences has its benefits and risks. You have head of spam, correct? Well, if you do not follow the set rules of direct communication, not only will you be contravening the laws relating to the consumer protections act and the right you use personal information, but you will also be doing your brands reputation irreparable damage. Lion’s Wing fully understands the legal requirements of direct communication implementation, but further knows how to use strategic thinking and creativity to engage with your target audiences on a level where they will appreciate your brad sending them a message, email or letter that is perfectly positioned to their need. Contact us should you wish to receive more information on how your business could utilise the power of direct communication to build a stronger relationship and reputation within your target audience.

Media Buying & Placement

Getting the most out of your advertising spend is vitally important if your business is to realise a measurable and real return from advertising. Lion’s Wing works very closely with Southern Africans publishers and newsmakers to fully understand what media channels are best for each brand – be it radio, television, print, online or press. With a firm strategic perspective as to what channel would work best to meet the brand requirements, we will develop the appropriate strategy and media placement plan so that your brand reaches the audience and activates the call to action. Contact us should you wish to receive more information on how you’re an effective and strategically lead media plan can direct your advertising plan to achieve the best results.

Competitions & Barter Agreements

Services and products hold value to the media and to your audience. By recognising the hidden value of your products or services, Lion’s Wing is able to assist in the development and implementation of competitions and barter agreements within print, radio and TV media as well as social media. Company’s with products and services that are in high demand are perfectly positioned to offset advertising spend with competitions and barter agreements, achieving product placements within a wide variety of media purely so that readers, viewers and listeners of the media may be rewarded for their loyalty to the specific media. Contact us should you wish to receive more information on how your business could use the hidden value of its products and services in competitions and barter programmes.

Financial Services

With one of the best and most significantly regulated financial services markets in the world, business and financial publications are always looking for comment on the markets, company and consumer trends. Having represented a number of local and international financial services providers, Lion’s Wing Brand Communications understands the entire financial services industry from short-term loose asset finance and bridging finance, to trade finance, hedge fund trading, commodity trading, credit services, personal finance and investor relations. Contact Lion’s Wing Brand Communications to speak to one of our financial services specialists to learn how your financial services can gain significant coverage within South Africa’s leading business and financial journals.

Advertising & Marketing

Had it not been for the 2010 World Cup, the advertising and marketing industry would surely have faced the same fate as they property industry. With every company wishing to own a space within the marketing field surrounding the FIFA World Cup, we assisted our clients within the advertising, animation and production sectors to position themselves well so as to draw in work from local and international companies. Our knowledge of overall marketing and advertising industry as well as the terminology surrounding the creative and production processes allows us to seamlessly integrate ourselves within our clients, talking their talk, and representing them well to the broader advertising and business media.

Agriculture

As one of the strongest pillars of the South African economy, millions depend on the agricultural sector for income and food. At Lion’s Wing we believe in growing the understanding and appreciation of those within this sector, from vegetable, fruit and wheat/maize suppliers to those companies that supply this sector with much needed products and services. Some of our staff are "plaas seuns" having grown up on the farms of Nelspruit, and so bring with them a background of different aspects of farming and agricultural economics. With strong relations within all the farming media, we are perfectly positioned to assist your business in reaching the farming and agricultural investment sectors.

Professional Services

The professional services industry constitutes one of the largest sectors in South Africa and the world. From lawyers, tax consultants and human capital consultants, to pay and remuneration consultants and technology services, Lion’s Wing understands the correct positioning of the professional services industry within the media and specifically the angels required to generate positive and ongoing media coverage. Services marketing is a highly specialized for of marketing requiring a unique understanding of the benefit of the service and the manner in which customers decide on the best service provider. Armed with a team of dedicated communication services providers, Lion’s Wing is perfectly placed to assist your services business in claiming its rightful positioning within the media and customer space.

Retail

The retail space environment still faces uncertain future as consumer expenditure fails to return to the levels that would see retailers relax. In turn, retail spaces are facing an increasingly difficult situation to retain retailers and ensure that their retail spaces remain the prime destinations for the consumers that still spend. Our firm understanding of the retail industry and the overall issues facing the entire service chain allows us to develop angles and campaigns for our clients which positions them as industry leaders.

Property & Construction

The property and construction industries were two of the hardest hit during the 2009/2010 recession period. Estate agent numbers fell drastically, construction projects were placed on hold, house prices fell and home loan grants from the financial institutions became a luxury service. Lion’s Wing represents a number of property and construction clients, who we assisted in keeping their reputation strong and further assisting in bringing in new business opportunities through our services. Our team of specialised researchers and writers and our strong media contacts with some of SA’s most experienced and high ranking property editors and writers assures our clients the media and market position they need.

FMCG

Retailer aisles are full and the fight to make it into the consumers trolley is a tough one. Our team of specialised marketers and writers knows exactly how to achieve the correct positive coverage within consumer publications, making your product the next “must have” product. Further, we assist our FMCG clients with innovative and unique marketing, promotion and activation campaigns that further persuade the consumer to try, purchase and repurchase the product.

Chester Finance
Chester Finance has been providing trade finance in South Africa since 1992 and understands and solves the frustrations experienced with traditional funding sources through speed, transparency, understanding, partnerships, convenience and service excellence.
Prevance
Prevance is a niche bridging finance division within a company called the Chester Finance Group.
Chetcuti Cauchi
With roots in Malta’s emergence as a prominent offshore financial centre, Chetcuti Cauchi has since established itself as a respected alternative to Big 4 outfits in Malta. Chetcuti Cauchi is a professional services group providing legal, tax, fiduciary, accounting and assurance services to businesses and private clients worldwide.
Advanced Nutrients
In support of our focus on “Sustainable Agriculture” the company adds value to and distributes liquid fertilisers for foliar and soil applications as well as catalysed and commodity granular fertilisers to cover all soil fertility, and plant nutrition needs. They are designed to work synergistically.
Bowom
Bowcom has entered the South African Market (through Bowcom Line Marking System (Pty) Ltd, trading as Bowcom) and has completed a comprehensive product training programme with local staff, ensuring that they have the knowledge and expertise to meet the needs and professional standards required for international and local sporting events.
Fresh Eye Productions
Creating memorable, high impact commercials for tv and cinema since 1992, Fresh Eye is home to some of the finest production and directing talent around.
Luma

Palzini

Mavi

OwenKessel

Find your perfect match
Entrepreneurs and franchises often have great business ideas and know-how to get started, but fall short when it comes to knowing how to attract customers. Marketing and communication are obvious solutions, however not all services that agencies offer are necessarily suited to the average small business. Read full article

Direct and media communications a vital part of the sales approach for 2011
Moving into the 2011 financial year, many businesses have seen an increase in target market activity and are experiencing a renewed interest. Some have come to label 2011 and 20-heaven, following the return of better business conditions after the treacherous 2009 and 2010 periods. Read full article

Why no guerrilla PR around SWC?
When South Africa won the opportunity to host the SWC, the news covered every angle and now - with less than 40 days to go - the SWC will once again hold a place in almost every newspaper and online news media site. Read full article

What’s ahead for the PR industry 2011?
With 2010 almost behind us, there have been some key defining areas where public relations have been most prominent in South Africa. Without a doubt, the Soccer World Cup has leaded the PR game with many company’s using the media and public relations tool to further their business positioning and reputation. But with the game over, what will lead the PR industries view in 2011? Read full article

Corporate reputation management now more vital than ever
Too often we have seen the demise of large international organisations over issues that incite a worldwide reaction. One need only look back over the past decade to recognise such players in the international and local markets whose previous glorified position in the economy has been cut short by revelations, bad decisions or inaction. Read full article

Recent Achievements
Advanced Nutrients
ArgiTV - Interview
Chester Finance
Your Business - Stock Control
Business Day - April 2010
Classic FM - Interview
Chetcuti Cauchi
Property Magazine - December 2010
CNBC Africa - Interview
The Ridge - Investing in Malta
Business Day - Low-cost yet high lifestyle
Germophobe
Supermarket & Retailer - Mite Free
Pretoria News - Mite Free
Natural Living - Mite Free
Prevance
Business Brief - Asset rich, cash poor
RetailLab
RLI Magazine - On the global retail ride

Address
Unit 4 & 5
SCY House
8 Eileen Road
Blairgowrie
Johannesburg

Greg Mackenzie-Forbes
Managing Director

+27 (0) 82 399 1039
greg@lionswing.co.za

Telephone & Fax
Tel: +27 (0) 11 027 0780
Fax: +27 (0) 86 520 5516